#Branding | #Website
Brindis Spritz is a mobile Spritz bar based on the Côte d’Azur, bringing elegance, flavour, and festive energy to private and professional events. The vision: capture the magic of the iconic Spritz cocktail and bottle it into a chic, mobile experience that sparkles with Riviera charm.
Objectives
- Primary Goal: Build a full brand identity and responsive website to launch Brindis Spritz as a luxury mobile bar experience in the South of France.
- Secondary Goal: Balance high-end visual appeal with emotional storytelling, conveying both professionalism and passion.
Approach
Brand Alignment: Worked closely with the founder, Maycris, to shape the vision of Brindis Spritz as more than just a bar. It's a mobile celebration of the Côte d’Azur lifestyle. The identity needed to feel elevated yet playful.
Visual Identity:
- Designed a logomark symbolising elegance, movement, and sparkle
- Created a wordmark that blends artisanal charm with Riviera sophistication
- Developed a full colour palette rooted in spritz-inspired hues
- Designed social media profile assets for cohesive brand visibility across platforms
- Created abstract shapes and visual motifs inspired by citrus slices and festive confetti
Web Experience:
- Planned and structured the site architecture in Figma: About, Strengths, FAQ, Contact, Estimate, and Events
- Wrote French & English web copy, translating brand values into clear, engaging language
- Designed and developed the full site in Webflow, optimised for desktop and mobile
- Built each section to reflect Brindis Spritz’s values: elegance, simplicity, and celebratory energy
Execution
Brand Kit Creation:
Delivered a complete brand toolkit, including:
– Primary and secondary logos (SVG + PNG)
– Full colour palette and typography guide
– Custom shapes and brand elements
– Profile banners, PFPs, and assets for Instagram and TikTok
– Icon set for site and socials
Web Design & Build:
– Designed key sections in Figma with clear visual hierarchy and flow
– Built the site in Webflow, making it easy to update with new events or testimonials
– Optimised all breakpoints to ensure seamless mobile experience
– Linked social platforms and contact tools to streamline inquiries
Outcomes
Results:
Brindis Spritz launched with a vibrant, polished identity that reflects both the founder's personality and the quality of their offering. The website has become the central point for inquiries, event bookings, and brand storytelling.
Client Feedback:
Maycris loved the balance of aesthetics and functionality, and felt the brand finally “looked like the dream” she had in mind.
Challenges & Learnings
Challenges Faced:
Conveying a luxurious feel without being too corporate, and making the brand feel festive without becoming cliché.
Key Learnings:
The emotional tone of a lifestyle brand matters just as much as its visuals. Crafting the right story through design and copy was key to Brindis Spritz’s identity.
Visuals & Media
Some of the designs I made:
Testimonial
"Dens captured the heart of our vision perfectly. The brand, the website, everything feels like Brindis Spritz now!"
– Maycris, Co-Founder of Brindis Spritz
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