#Branding
The International Well Control Forum (IWCF) is the only independent body focused on oil and gas well training and accreditation. They set training standards through a global network of branches and are dedicated to delivering significant improvements in process safety and operations throughout the well lifecycle. While exploring their brand, I noticed that their logo appeared outdated. As a project for fun, I created a concept logo to modernise their image and enhance the prestige of their certifications.
Objectives
- Primary Goal: Create a modern and clean concept logo for IWCF to revamp their brand image.
- Secondary Objectives: Ensure the new logo design reflects the professionalism and high standards of IWCF, making their certifications something to be proudly showcased.
Approach
- Brand Analysis: Analysed the existing IWCF logo and branding materials to identify areas for improvement.
- Logo Design: Developed a cleaner and more modern logo concept that better represents IWCF’s commitment to training excellence and industry standards.
Execution
- Logo Creation: Designed a new logo concept that incorporates modern design elements while maintaining a professional look. Ensured the logo is versatile and suitable for various applications, including certification documents and marketing materials.
- Visual Enhancements: Focused on creating a design that is visually appealing and professional, aiming to make IWCF certifications more prestigious.
Outcomes
- Results: Developed a concept logo that offers a fresh and modern look for IWCF. Although not officially adopted, the new design demonstrates the potential for enhancing the organisation’s brand image.
- Client Feedback: As this was a personal project for fun, there was no official feedback from IWCF. However, the concept has been well-received in my portfolio.
Challenges & Learnings
- Challenges Faced: Balancing the need for a modern design with the established identity of IWCF. Ensuring the new logo reflects the organisation’s professionalism and industry focus.
- Key Learnings: The impact of modern design on brand perception and the importance of visual appeal in enhancing the prestige of professional certifications.
Visuals & Media
Current logo ⤵️
My concept ⤵️
Links & References
- Project Links: IWCF Website
- Additional References: IWCF Concept Logo Kit below:
icwf-concept-logokit.zip135.0KB
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