CAREER PROFILE
Tech professional with expertise in product development, marketing management, product/graphic design, and business development. Experienced in leading cross-functional teams, coordinating projects, managing products, and leveraging cutting-edge technologies such as blockchain. Known for driving innovation and delivering value in a productive and participative manner. Passionate about new technologies, highly coachable, and eager to learn. I can be your ‘Swiss army knife’ for your small/medium-sized business or your specialist for your large enterprise.
Core competencies: Product Development, Marketing Strategy, UX/UI Design, Business Development, Blockchain, Cross-functional Team Leadership, Agile Methodologies, Project Management, Digital Marketing, Search Engine Optimisation (SEO), Content Strategy, Paid Media (LinkedIn, Meta), Copywriting, Email Marketing, Content Management Systems (HubSpot), Cross-Functional Collaboration, Agency Management, Web Development, Adobe Creative Cloud, Graphic Design, Brand Management, Technical Discussions, Google Ads.
CAREER HIGHLIGHTS
- Product Development: Led the creation of a decentralised social media platform, pioneering web3 features and blockchain integration, raising over $100k in pre-seed funding.
- Marketing Management: Managed key accounts and projects, aligning client goals with tailored strategies, contributing to business growth through positive ROI and successful project execution.
- Blockchain Expertise: Cultivated a thriving community on an L1 blockchain, contributing to the adoption of cutting-edge technologies.
- Hackathon Winner: Led a team to 2nd place, leveraging Data NFTs. The vision prioritised creator data control, bolstering decentralisation, empowerment, and data ownership on social media platforms.
WORK EXPERIENCE
Calileo, Edinburgh, UK
March 2022 – Present
A new-age social media platform, allowing creators to own their data, get additional revenues, and enjoy more privacy.
GTM Product Owner
- Led a cross-functional team of engineers and marketers to the creation and growth of a social media platform.
- Pioneered web3 features, NFTs, and blockchain integration for content creators and brands.
- Cultivated a thriving community on an L1 blockchain, contributing to the adoption of cutting-edge technologies.
- Successfully raised over $100k in pre-seed funding, won two Hackathons, and gathered over 1,000 early testers.
Focus7 International, London, UK
May 2022 – September 2024
A brand-led growth agency providing brand and marketing services for businesses in the UK.
Senior Marketing Account Manager
- Managed key accounts and projects, coordinated marketing campaigns, and led cross-functional teams.
- Contributed to business growth through positive ROI and successful project execution.
- Over 90% of accounts saw their project investments double their revenues within a year.
University of Dundee, Dundee, UK
November 2021 – May 2022
One of the UK's leading universities, internationally recognised for its expertise across a range of disciplines including science, medicine, engineering, …
Marketing Officer
- Oversaw the university's marketing strategies, implementing campaigns to boost student/researcher recruitment and enhance the institution's brand image.
Wee Panda, London, UK
September 2021 – March 2022
A web3 mobile ordering solution for the hospitality industry, leveraging cryptocurrencies & NFTs.
Product Manager & Designer
- Pioneered a web3 mobile ordering solution for the hospitality industry, leveraging cryptocurrencies.
- Increased operational efficiency for restaurant/bar owners and customer engagement through innovative technologies.
Oyiana, Nice, France
December 2018 – March 2022
A digital agency offering various services such as website development, logo design, brand design, mobile app design and development, SEO referencing, etc.
Web Developer & Marketing Project Manager
- Designed and developed user-friendly websites and applications, enhancing user experience and improving client satisfaction.
- Led digital campaigns on Google Ads, Facebook/Instagram Ads, and achieved clients’ goals.
- Collaborated and managed relationships with external agencies and freelancers.
Fliptin, Johannesburg, South Africa
May 2021 – August 2021
Fliptin is a cloud-based API management platform. It offers a Cobuild-as-a-Service with pre-built integration capabilities.
Business Developer
- Collaborated with governments, institutions, and brands to integrate NFT technologies, enabling innovative marketing solutions and expanding business opportunities.
Freelance, Worldwide
December 2016 – Present
A freelancing activity that I started while at university with for objective to support small businesses with affordable marketing and web services.
Digital Marketing Specialist
- Provided freelance consulting services to businesses, crafting digital marketing strategies that drove growth and brand awareness.
French Red Cross, Cannes, France
September 2016 – June 2018
A research foundation dedicated to humanitarian and social action.
Charity Team Leader
- Coordinated volunteer teams in various humanitarian projects, ensuring efficiency and compassionate community outreach.
CrossFit, La-Croix-Valmer, France
May 2016 – August 2017
Gained hands-on experience in marketing and brand promotion, assisting in campaign development and social media management.
Marketing Intern
- Gained hands-on experience in marketing and brand promotion, assisting in campaign development and social media management.
QUALIFICATIONS
University of Dundee
Graduated in 2021
MSc in Management & Entrepreneurship
- Specialised in strategic management and leadership, honing skills in organisational development, project management, and decision-making.
- Language: English.
Abertay University
Graduated in 2020
BA (Hons) in Marketing and Business
- Focused on marketing principles and business strategy, with a strong emphasis on digital marketing, market analysis, and brand management.
- Language: English.
Université Côte d'Azur
Graduated in 2018
HND in Marketing
- Comprehensive study of marketing practices, including consumer behaviour, advertising, and public relations. Studied advanced mathematics and economics.
- Language: French.
CERTIFICATIONS & TRAINING
freeCodeCamp
May 2024 (Updated)
Responsive Web Design
- HTML & CSS.
JavaScript Algorithms and Data Structures
- JavaScript fundamentals.
HubSpot
April 2024
Partner Onboarding Certified
- Selling, Servicing, CRM Setup, Marketing Hub, Sales Hub, Service Hub.
Google Analytics
Up to date
Google Analytics Individual Qualification
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