Tharwa

#Branding | #Website | #Graphics

Tharwa is the first RWA-collateralized stablecoin protocol powered by an AI-driven, real-world-asset hedge fund. I was responsible for creating the full visual identity and designing a high-impact landing page to guide institutional investors and DeFi users to Tharwa’s dApp.

Objectives

• Primary Goal: Build a prestigious, trustworthy brand that appeals to blue-chip institutions, government partners, and DeFi investors.
• Secondary Goals:
• Craft a cohesive visual system (logo, colors, typography).
• Design a clear, conversion-focused landing page that funnels users into the dApp.

Approach

• Brand Creation
• Explored three logo concepts blending abstract geometry with a rising-bar motif to convey growth and stability.
• Refined a final lock-up with an icon + wordmark in black & white (with secondary teal accent).
• Defined typography hierarchy (modern sans-serif for headlines, clean body font).
• Landing Page Design
• Structured as a single-scroll page: Hero → How It Works → Product Features → Security → Team → CTA.
• Developed bespoke icons for each core feature (RWA vaults, AI rebalancer, OTC).
• Ensured a prominent “Launch App” button in the top nav and hero.
• Annotated responsive mobile layouts and delivered a component-based Figma file.

Execution

• Logo & Brand Kit
• Delivered primary and reversed-color logo files (SVG/PNG), colored version, and favicon.
• Assembled a pitch deck with color codes, typography specs, icon usage, and social templates.
• Landing Page Mockup
• Hero: Clear headline “The First RWA-Collateralized Stablecoin Backed by an AI-Driven Hedge Fund” with “Get Started” & “Read Docs” CTAs.
• How It Works: Three-step visual flow for vault tokenization, stablecoin issuance, and AI rebalancing.
• Features & Security: Side-by-side panels highlighting regulatory compliance, multi-sig approvals, audits.
• Team: Executive photos and bios to reinforce credibility.
• Footer: Links to docs, social channels, legal.

Outcomes

• Brand Approval: Final branding signed off in two review cycles.
• Landing Page Ready: Design handed off with dev-ready assets; passed internal usability review.
• Client Feedback: “The new brand perfectly balances gravitas and approachability. The landing page clearly communicates Tharwa’s unique value and drives users straight into the app.” – Tharwa Team

Challenges & Learnings

• Challenge: Conveying complex RWA and AI mechanics in a simple, visual narrative without overwhelming visitors.
• Learning: Progressive disclosure (icons + short blurbs) combined with clear CTAs maximizes engagement and reduces cognitive load.

Visuals & Media

Landing Page

Pitch Deck

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