Dens Akoka
Dens Akoka
Unite Against Cancer

Unite Against Cancer

#Branding | #Website

Unite Against Cancer is a charity dedicated to supporting those affected by cancer through research, care, and awareness. I was brought on to elevate their branding and rebuild their website, ensuring it effectively communicated their mission while providing an improved user experience.

Objectives

  • Primary Goal: Redesign the Unite Against Cancer brand and website to create a professional, impactful online presence that resonates with supporters and stakeholders.
  • Secondary Objectives:
    • Optimise the website for organic SEO and improved UX.
    • Develop a scalable brand kit for versatile usage.
    • Establish a website structure that aligns with best practices in the charity sector.

Approach

  • Logo & Branding:
    • The client wanted to retain the exact same logo design. To achieve this, I traced their low-resolution logo on Illustrator and redrew it from scratch, creating a clean, vectorised version.
    • Redrawing the logo allowed flexibility in creating additional variations, including a 3D version and profile-friendly formats for social media.
    • Enhanced the colour palette for versatility, ensuring the logo worked seamlessly on both light and dark backgrounds.
    • Delivered a full brand kit with guidelines to ensure consistency across all platforms.
  • Website Design & Development:
    • Conducted research on charity websites to determine an optimal sitemap and structure.
    • Migrated the site from Wix to Webflow for better performance, customisation, and scalability.
    • Designed an intuitive layout and flow, focusing on enhancing UX and content readability.
  • Content & SEO:
    • Developed fletched content for pages with a focus on storytelling and engagement.
    • Integrated impactful visuals and optimised copy to boost organic search visibility.

Execution

  • Logo & Branding: Delivered a modernised logo and brand kit with multiple use cases, including a striking 3D version, while respecting the client’s request to retain the original design.
  • Website Progress:
    • Built the Home and Get Involved pages, showcasing a clean and professional design with compelling calls to action.
    • Structured the site for easy navigation and accessibility, particularly for donors and volunteers.
    • Focused on creating a site map that aligns with SEO best practices to attract more organic traffic.

Outcomes

  • Results (Ongoing):
    • A revamped brand identity ready for diverse applications.
    • A strong foundation for the new website, with the first two pages live and an optimised framework for future content.
  • Client Feedback: Positive reception to the brand kit and website design, with excitement about the site's ongoing development.

Challenges & Learnings

  • Challenges Faced:
    • Tracing and redrawing the low-resolution logo while maintaining its original integrity.
    • Transitioning from a basic Wix platform to a custom-built Webflow site while maintaining the integrity of existing content.
    • Balancing a modern design with the empathetic tone required for a cancer charity.
  • Key Learnings:
    • Redrawing a logo from scratch provides creative flexibility for future applications, such as 3D rendering and social media adaptations.
    • A cohesive brand and website can significantly amplify a charity's impact and engagement.
    • Researching industry standards is vital in creating an intuitive and professional web presence.

Visuals & Media

Before:

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After:

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Website:

Testimonials

  • "Unite Against Cancer’s new branding and website are a game-changer. The professionalism and attention to detail have transformed how we present ourselves to the world." – Colin S.

Links & References

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