Dundee Rugby Club

Dundee Rugby Club

#Graphics | #Socials

I partnered with Dundee Rugby Club to enhance their brand identity and marketing collaterals, creating a unified look and feel across their social media platforms. This included team sheets, fixture announcements, match results, player highlights, sponsor announcements, and more, all brought together under a cohesive brand using consistent team colours.

Objectives

  • Primary Goal: Improve Dundee Rugby Club's brand presence by unifying their marketing collateral and enhancing social media engagement.
  • Secondary Objectives: Increase social media engagement and reach, attract new sponsorships, and create a more professional image for the club.

Approach

  • Branding: Developed a unified brand identity for the club, ensuring consistency in colours, logos, and visual elements across all teams.
  • Content Creation: Designed and produced visually appealing marketing materials for team sheets, fixture announcements, match results, player highlights, and sponsor content.
  • Social Media Management: Scheduled posts and managed the club’s social media accounts to maintain a steady stream of engaging content.
  • Sponsorship Outreach: Used the enhanced brand and professional social media presence to attract businesses for sponsorship opportunities.

Execution

  • Unified Brand: Created a cohesive visual identity for Dundee Rugby Club, ensuring all teams were represented under one unified brand with consistent colours and logos.
  • Content Production: Produced a variety of branded graphics including team sheets, match updates, and sponsor announcements to maintain a strong, consistent presence on social media.
  • Social Media Strategy: Implemented a content calendar to schedule posts, ensuring regular updates and engagement with the club’s followers.
  • Engagement Focus: Actively engaged with the community through timely updates and interactive posts, increasing visibility and follower interaction.

Outcomes

  • Results: Within one week of implementing the new brand strategy and content schedule, the social media engagement grew to match what the accounts would typically achieve in one month. This resulted in a 4x increase in engagement and reach.
  • Business Growth: The club's improved visibility attracted businesses, leading to new sponsorship opportunities.
  • Professional Image: Enhanced the overall professionalism of Dundee Rugby Club, making the brand more appealing to fans, players, and potential sponsors.

Challenges & Learnings

  • Challenges Faced: Balancing the creation of engaging content while maintaining brand consistency across different types of posts.
  • Key Learnings: A unified brand identity can significantly boost social media engagement and attract new business opportunities.

Visuals & Media

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Testimonials

  • "The unified branding and improved social media presence have been game-changers for Dundee Rugby Club. We've seen a significant increase in engagement and sponsorship interest." – Client

Links & References

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